Why Sprint?

Because faster is better

A Design Sprint is a time-constrained, human-centered, collaborative design effort.

Design Sprints are made up of 3 ingredients:

1. Focus: A commitment to solving the problem in a given timeframe.

2. Empathy: For the people you are creating a solution for.

3. Making: Make choices, make pictures, make prototypes.  

Design Sprints allow teams to iterate quickly and help organizations decide whether to invest in a new idea. Rather than staying stuck, or not making progress due to the stops, starts and churn that can happen when moving slowly, Design Sprints harness and focus a team's energy on solving a problem quickly.

Google Ventures has tested and popularized the 5-day Design Sprint.  
5 days? Not always. The duration of the Sprint will be determined based on the size and scope of the problem to be solved and the outcomes that are most important for your organization.

Jackie has sprinted with clients large and small, has used Google Ventures process by-the-book and has designed her own format for clients based on their unique needs. She will work with you to define the right agenda to get you from problem to clarity with your team. 


When to Sprint?  

When you need results and validation



Test and learn whether a concept is worth pursuing and investing in through concept validation. Put your idea in front of real people. 

create alignment

Rally stakeholders or key team members to collaborate and design a solution together. 

gain momentum

When beginning a new project or at a lull in your product roadmap, a sprint can bring the team together to build momentum for the work.

Jackie’s enthusiasm, leadership, and ability to intuitively lead/react to the group created momentum and energy. She facilitated incredibly difficult strategic conversations, ultimately guiding us to a defined strategy and plan for action.
— Maya L. N. Bowie, Merchandising, Innovation, Strategic Partnerships at Target


Collaborate to define a number of potential ideas and prioritize those into a test-and-learn roadmap. 


Get Organizational buy-in

When you want to get buy-in from your organization around an idea and you need to more clearly define the concept and make a case for how to execute it. 

She maintained a strong but diplomatic approach when facilitating to keep people focused, engaged and inspired. Jackie took our teams from uncertainty to a directional vision for our product.
— Jon Nakasone, Sr. Director, User Experience at Financial Engines
The Sprint was instrumental in getting an entire team energized about a concept and helped to focus on what is going to make the biggest impact to the customers.
— Thomas Mercer, Director of Digital Products at Bibliotheca