Jackie colburn : Strategist
Sprint. Solve. Succeed.
Jackie has been leading the creation of digital experiences for over a decade; everything from emerging startups to critical strategic efforts for fortune 50 businesses. She has proven that openness and optimism accelerate our collective potential to make great things happen, and through her work has found a formula for bringing that potential to life - Design Sprints. Through her own version of a Design Sprint, Jackie helps teams create the conditions to co-create future solutions. Jackie thrives when the problem is hard and the team is ready to make a change but doesn’t quite know what to do, or how. Whether you are creating from scratch or working on a problem that's been stuck in spin-cycle, Jackie can help unlock your team's potential to make the impossible possible.
Jackie spent 6 years in client leadership and strategy at GoKart Labs, where she led clients and teams in developing new business ideas and bringing them to market. She worked with clients such as Target, Financial Engines and Spring Lake Park School District.
She is passionate about designing products and services that improve people’s lives. She believes that technology has the potential to make us all better and is a tool that should be used for good. Each year, she gives away a free Design Sprint as part of her Sprint for Good program.
BACK BY POPULAR DEMAND: DESIGN SPRINT BOOTCAMP MINNEAPOLIS: NOV 12, 2019
JACKIE COLBURN + SPRINT BOOK AUTHOR JOHN ZERATSKY
Because faster is better
A Design Sprint is a time-constrained, human-centered, collaborative design effort.
Design Sprints are made up of 3 ingredients:
1. Focus: A commitment to solving the problem in a given timeframe.
2. Empathy: For the people you are creating a solution for.
3. Making: Make choices, make pictures, make prototypes.
Design Sprints allow teams to iterate quickly and help organizations decide whether to invest in a new idea. Rather than staying stuck, or not making progress due to the stops, starts and churn that can happen when moving slowly, Design Sprints harness and focus a team's energy on solving a problem quickly.
Google Ventures has tested and popularized the 5-day Design Sprint.
5 days? Not always. The duration of the Sprint will be determined based on the size and scope of the problem to be solved and the outcomes that are most important for your organization.
Jackie has sprinted with clients large and small, has used Google Ventures process by-the-book and has designed her own format for clients based on their unique needs. She will work with you to define the right agenda to get you from problem to clarity with your team.
When to Sprint?
When you need results and validation
Test and learn whether a concept is worth pursuing and investing in through concept validation. Put your idea in front of real people.
Rally stakeholders or key team members to collaborate and design a solution together.
When beginning a new project or at a lull in your product roadmap, a sprint can bring the team together to build momentum for the work.
CREATE A ROADMAP
Collaborate to define a number of potential ideas and prioritize those into a test-and-learn roadmap.
Get Organizational buy-in
When you want to get buy-in from your organization around an idea and you need to more clearly define the concept and make a case for how to execute it.