We know Design Sprints are excellent at getting teams from stuck to prototype, but why is the process so foolproof? Whether you’re a Fortune-100 company or a startup, the recipe for a Design Sprint makes an impact thanks to a few key ingredients.

Jackie partnered with Sprint book author, John Zeratsky, in 2018 & 2019 to bring Design Sprint bootcamps to Minneapolis. They were a ton of fun and we intended to bring it back to in 2020 to multiple cities but a global pandemic got in the way. In 2020, Jackie worked with John and Jake Knapp to offer the bootcamp online during three virtual workshops.

I am often asked to have coffee with people who are thinking about starting their own thing. They want to go solo, fly free, run their own show. Sometimes they are interested in focusing on Design Sprints, but often they are interested in something adjacent: digital strategy, digital transformation, product leadership, brand strategy, etc. Here’s my advice.

Using tested tools and frameworks takes the guesswork out of the “how” and provides a recipe to follow. But they aren’t enough. You can have the best hammer and nails but if you are too afraid to swing the hammer and make the birdhouse because it might be ugly, you’ll just have a pile of tools and no place for birds to live. When we create, we bring something new into the world. Fear arises when we think about doing anything new. New is unknown. New is novel. New is scary. Our brains want us to stay in the safe zone.

There’s been a lot written about the Design Sprint; why it works, the methods, facilitation techniques and how to use Sprints inside an org but I was interested in learning more about the process of designing the process (so meta, right?) from this conversation with John Zeratsky (JZ), co-author of SPRINT.

Design Sprints are a great way to test ideas before you invest a ton of time and money in building them out. You could certainly make something up without understanding your customer but you’ll get more out of your Sprint if you know a little something about the people you aim to help before you start.

Busy is a great avoidance technique. Just like any other; alcohol, drugs, video games, tv, interpersonal dramas. Busy distracts us and helps us to avoid the hard work of being present. The first step to recovery is to put down our screens and stop stacking our calendars. The second step is to get comfortable with the uncomfortable feeling of being present and doing the work; on our lives, in our relationships, at work.

The Job Story method takes the team deeper into the needs of the people we are solving a problem for. This means they are more likely to create a solution that meets those needs and as a result, make something people value.

Five weeks after the birth of my daughter, I woke up with a funny sensation in my right ear — like I was underwater. Things were muffled and strange. I needed an MRI. I didn’t know exactly what to expect other than that I would be inside of a small space for an hour. Here’s the playlist I listened to during the process.

The following products have helped me care for my baby AND myself, and have delighted me along the way: The SNOO, Hatch Baby, Amazon Alexa, Magnetic Me’s & Vava Light. This is great product design.

When Justin Kaster and I first started talking, he was in the midst of working on the next iteration of his business ideas and wanted help defining what his team could do next. I ran a 3-day Design Sprint with Justin’s team to design, test, and get feedback on new concepts that could help him evaluate the best next direction for his business.

How to push yourself to be your best using the Self journal as your personal trainer.