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Whether you're facilitating workshops, leading teams, or navigating complex decisions, here you'll find practical tools, frameworks, and lessons drawn from my real-world work with leadership teams and organizations.

I'm Jackie Colburn. Strategist, facilitator, human.
For nearly two decades, I've partnered with teams across industries to navigate complexity, unlock possibilities, and design a better way forward.

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When each of us thrive, we all thrive, and from this spirit my Sprint For Good program was born. The program is a way to bring deserving organizations and missions a chance to meaningfully move their business, product and/or service forward. That includes the opportunity to participate in full-blown Design Sprints, Strategic Planning Sessions, and more.

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How to prep your team for a Design Sprint

Use these approaches and navigational tools to help eliminate surprises, and align the team so everyone is on a similar page heading into the Design Sprint. Humans are creatures of habit, so taking some of the uncertainty out of this major schedule change help folks show up with positive attitudes ready to work toward an outcome.

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Do you really need 5 days for a Design Sprint?

Do you really need five whole days for a Design Sprint? It might seem like a lot of time initially, but the truth is that five days really isn’t that much time if it keeps you from investing months, maybe even a year, in something that isn't right. What I love about the five-day timeframe of a Design Sprint is that it offers enough breathing room to really explore the problem space then design and prototype an awesome solution without cutting corners just for the sake of saving a few hours.

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Four key tips for running your own Design Sprint

Have you decided to lead your first Design Sprint and need some support? Or, maybe you’ve done it before and are looking for ways to make the experience even smoother and more productive. Every situation may be unique, but the DNA of the Design Sprint is hardwired to guide effective outcomes. With that in mind, and thanks to my own trial and error, I’ve honed in on what I think are the key pillars for a successful Design Sprint.

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Inciting action through a Design Sprint Bootcamp

Jackie partnered with Sprint book author, John Zeratsky, in 2018 & 2019 to bring Design Sprint bootcamps to Minneapolis. They were a ton of fun and we intended to bring it back to in 2020 to multiple cities but a global pandemic got in the way. In 2020, Jackie worked with John and Jake Knapp to offer the bootcamp online during three virtual workshops.

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Solopreneurship 3 years later: What to know about making the leap

I am often asked to have coffee with people who are thinking about starting their own thing. They want to go solo, fly free, run their own show. Sometimes they are interested in focusing on Design Sprints, but often they are interested in something adjacent: digital strategy, digital transformation, product leadership, brand strategy, etc. Here’s my advice.

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Creativity, Design Sprints Jackie Colburn Creativity, Design Sprints Jackie Colburn

Why aren’t you making great things? Fear

Using tested tools and frameworks takes the guesswork out of the “how” and provides a recipe to follow. But they aren’t enough. You can have the best hammer and nails but if you are too afraid to swing the hammer and make the birdhouse because it might be ugly, you’ll just have a pile of tools and no place for birds to live. When we create, we bring something new into the world. Fear arises when we think about doing anything new. New is unknown. New is novel. New is scary. Our brains want us to stay in the safe zone.

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