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Whether you're facilitating workshops, leading teams, or navigating complex decisions, here you'll find practical tools, frameworks, and lessons drawn from my real-world work with leadership teams and organizations.
I'm Jackie Colburn. Strategist, facilitator, human.
For nearly two decades, I've partnered with teams across industries to navigate complexity, unlock possibilities, and design a better way forward.
The Secret to Building a Roadmap That Endures
A roadmap brings direction, helps align the team, and keeps everyone moving toward shared goals. But here's the thing: The strength of your roadmap is only as good as the foundation it's built on. Here are three foundational pillars you should address before building a roadmap, along with practical to-dos that will help you fortify your baseline.
How to improve a mature product with a Design Sprint
How do you confidently improve and refine a mature product while mitigating risks and maintaining user trust? A Design Sprint may be just what you need. Learn why and how to run a Design Sprint for your mature product, with some tangible evaluation criteria to help you determine if a Design Sprint is right for your team.
3 common reasons product teams get stuck (and how to get them unstuck)
Often, a team’s inability to work productively is due to a lack of focus, lack of support, and/or lack of alignment. In this article, you'll learn why your teams are probably getting stuck, along with a solution that I’ve seen work time and time again for getting them out of the weeds and back on track.
A survival guide for Product Managers working with challenging stakeholders
In a perfect world, we'd have perfect professional chemistry with all of our colleagues. But alas, it's not a perfect world—not even close. Fortunately, even if there are certain stakeholders you mesh with less than others, it's almost always possible to overcome personality clash and find a way forward. Here are the tips I've found to be most helpful for working with, not against, your most difficult teammates.
Conflict is a product manager’s secret advantage (if you know how to use it)
No matter the team dynamics, conflict is inevitable. What if conflict wasn’t to be avoided, but embraced? Cultivating an openness to conflict with your product team just might be your secret to unlocking your team’s best new ideas. Here are my facilitator-approved tips for doing just that.
The key to accelerating a project or idea when your team is stuck
When teams are stuck in the weeds it’s usually not because any one person failed to do their job, or because the group isn’t capable. It’s simply because the team doesn’t have the right tools to unlock the answers. This is why it’s so critical to bring in reinforcements when you’re having trouble accelerating a project or idea.
Support for kids’ mental health amidst a pandemic
How a Strategic Planning & Roadmapping Session helped an essential program adapt and evolve in a very short amount of time to support the growth of the business.
Why bad design = bad human experience
A lot of software is designed without consideration for the people who use it. (I know, it’s shocking.) Too often, we forget the power and potential impact we have on people’s daily lives when designing tools they’ll use every day. So, try some of these ideas out. Lead with the intention of doing meaningful work. Because a good design can mean a better day for someone at work and a better day can mean… everything.
Your team can do better
When it comes to action, the biggest barrier to product teams is often the team charged with making change in the first place. This doesn’t have to be the case. Your team can overcome and bring greatness (or at least bring something!) into the world.
Interaction design should equal positive ROI
Every time we have an interaction with another person we are creating a unique exchange that lives outside of the space that those individuals inhabit. When we have a choice about who we create with (meaning, they aren’t our blood relatives) we choose the people who provide us something good; something that makes our life more pleasurable or easier than it would be without the exchange.
Why “set it and forget it” never works for products
When you launch and observe how people interact with your product you can continuously make changes. The user responses will be influenced by what they want, need and expect. What they want, need and expect is influenced by the other things they interact with every day. With every beautifully designed experience that someone has, their expectations are elevated.
Planning advertising into responsive web design
In terms of advertising, what’s holding back responsive web design is our desire to apply an old monetization model to new ways of publishing content…and it’s not working.