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Whether you're facilitating workshops, leading teams, or navigating complex decisions, here you'll find practical tools, frameworks, and lessons drawn from my real-world work with leadership teams and organizations.
I'm Jackie Colburn. Strategist, facilitator, human.
For nearly two decades, I've partnered with teams across industries to navigate complexity, unlock possibilities, and design a better way forward.
What are you attracted to?
I believe we can be the architects of the future we want, and that often means swapping a passive manifestation mindset for a more proactive approach. When I think back to the time I felt ready to do something new, I moved from uncertainty to a clear “yes” after taking an active role in the 3-step process, which looked something like this.
How to prep your team for a Design Sprint
Use these approaches and navigational tools to help eliminate surprises, and align the team so everyone is on a similar page heading into the Design Sprint. Humans are creatures of habit, so taking some of the uncertainty out of this major schedule change help folks show up with positive attitudes ready to work toward an outcome.
How to rename a company in a day
What happens when a company outgrows its name? It’s kind of like walking around in someone else’s clothes: people get the wrong idea about who you are and what you stand for. And that’s not good for business. Here’s how do you rename an entire organization in one day.
A roundup of titles I’m reading this Spring
This reading-list installment features four women authors who each bring a little something different to the table (or the nightstand, depending on where you like to do your reading).
A facilitator’s tips for protecting your energy
Whether you’re leading an hourlong workshop or a five-day Design Sprint, there are a few things you can do to protect yourself from feeling emotionally drained and completely exhausted. My hope in sharing these 3 steps — which are my own learnings that I practice every day— is that they save you from feeling burnt out and get you back to the things you love.
Remote testing isn’t hard
Testing is arguably one of the most critical parts of the Design Sprint process. If you’re running a remote process, here’s a straightforward and streamlined way to stay organized and collect this key feedback from testers.
Cultivating change by offering free workshops
Jackie believes in service. She has been volunteering for most of her life and has worked with organizations in the Twin Cites such as Amicus (Prisoner mentorship program), Free Arts Minnesota, and as a hospice volunteer. When she started her business, she committed to giving back to help her community thrive. Each year, she offers her services pro bono.
Can online collaboration be productive AND enjoyable?
The ways in which we collaborate have changed a lot as a result of the pandemic. More virtual meetings, more screen time, more A/V issues, and way more sneak peeks into our colleagues’ lives. While it’s certainly not a perfect reality, certain aspects of shifting to a remote model have resulted in a lot of positive outcomes for facilitator. Here are 4 examples.
Getting from stuck to prototype with a Design Sprint
The most remarkable part about facilitating a Design Sprint is the ability to move from stuck to prototype in a handful of days regardless of the specifics, team politics, or challenges. Here are three steps to get there.
How to be a great facilitator
Your job as a facilitator isn’t to show off with your knowledge of the business; it’s to drive people through a process that lands on a desired outcome. A few learnings have completely transformed the way I facilitate today.
Do you really need 5 days for a Design Sprint?
Do you really need five whole days for a Design Sprint? It might seem like a lot of time initially, but the truth is that five days really isn’t that much time if it keeps you from investing months, maybe even a year, in something that isn't right. What I love about the five-day timeframe of a Design Sprint is that it offers enough breathing room to really explore the problem space then design and prototype an awesome solution without cutting corners just for the sake of saving a few hours.
Four key tips for running your own Design Sprint
Have you decided to lead your first Design Sprint and need some support? Or, maybe you’ve done it before and are looking for ways to make the experience even smoother and more productive. Every situation may be unique, but the DNA of the Design Sprint is hardwired to guide effective outcomes. With that in mind, and thanks to my own trial and error, I’ve honed in on what I think are the key pillars for a successful Design Sprint.